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7 Emerging Denim Brands We Have Our Eyes On

7 Emerging Denim Brands We Have Our Eyes On

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Between a newfound appreciation for reworked classics and the ongoing love affair between Japanese textiles and the American West, there's been a resurgence in the popularity of premium denim. Five years ago, it was unfathomable for a pair of jeans to run over $2000 (ahem, Vetements), but now there is a market for it which foams at the mouth when you mention "Made in LA." And rightfully so. Denim brands are rethinking the way they design, and who they design for. From made-to-order statement pieces to perfectly worn-in fading, these jean-iuses are replacing your everyday denim brands.

AMO

Launched in the spring of 2015, AMO was co-founded by longtime friends Kelly Urban and Misty Zollars. "We've set out to create jeans that are a more feminine version of all the things we love about vintage jeans," explains the duo. In the denim industry female designers are few and far between so Urban and Zollars are more than excited to create jeans from a female point of view. That results in pieces that are heavy but super soft and modern, yet classic, all crafted in Los Angeles.
AMO Denim, prices range from $240- $410;

Marques' Almeida

If anyone can lay claim to launching the frayed denim craze, it's London-based design duo Marta Marques and Paulo Almeida. The brand, a mash-up of their surnames, became an instant hit on the street style circuit. They're playful take on distressed denim has inspired countless knock-offs, but their distinct aesthetic cannot be imitated. While they've continued to expand their line beyond denim, their frilled and frayed pieces continue to amass a cult-following.
Marques' Almeida, prices range from $279- $551; matchesfashion.com

imon Miller

Despite being founded in 2011 by Jake Sargent and Daniel Corrigan, we think Simon Miller has the ability develop into a longstanding heritage brand. Using Japanese raw denim and technically advanced wash techniques, the brand's heavy jeans are made to be lived in...which they could be for the rest of your life, because that's how well-made they are.
Simon Miller denim, prices range from $230- $345; simonmillerusa.com

Re/Done | Levi's

Established by Sean Barron and Jamie Mazur just two years ago, Re/Done is the denim darling of the fashion industry. Reworking vintage Levis 501s, the designers nip the hips and taper the legs to create a one-of-a-kind pant that will fit you perfectly. "Our design aesthetic is heritage, not vintage," explains Barron. "We are always looking for a way to update vintage pieces for today's woman: a woman who is confident, classic, but never trying too hard." Put it this way, they are the answer to the classic thrift store dilemma where you find a pair of orange-tab Levis only to realize they give you a well-defined FUPA. In other words, Re/Done is your high-waist jean savior.

Re/Done | Levi's denim, prices range from $165- $390; shopredone.com

PHLEMUNS

While we're talking about reworked denim, allows us to introduce you to James Flemons, founder of PHLEMUNS. "My inspiration comes from the idea of recycling, literally and figuratively," says the designer whose made-to-order denim mash-ups have been worn by celebrities like Miley Cyrus and Rita Ora. Inspired by his mother's '70s and '80s style, Flemons' aesthetic also references his adolescence in the mid-2000s. Think that image of Justin Timberlake and Britney Spears.
PHLEMUNS denim, price upon request, phlemuns.com

mogene + Willie

The denim scene might be huge in LA, but Matt and Carrie Eddmenson of Imogene + Willie are holding it down for Nashville, Tennessee. The two co-founded their label in hopes of creating not just high-quality jeans, but a sensory experience in their flagship store. Their commitment to denim is most noticeable in the varied styles of Made-in-the-USA Japanese selvage denim for women (which is typically few and far between). We're particularly fond of their beautifully sandblasted styles, which hints at a road trip through southwest America.
Imogene + Willie denim, prices range from $195- $345; imogeneandwillie.com

teve J & Yoni P

Seoul-based designers Hyeok-Seo Jeong and Seung-Yeon Pae established their label in 2008, but thanks to shopping site mecca, Net-a-Porter, they've only recently received global attention. Their streetwear-influenced style turned a new leaf this season with fit-and-flare midi skirts and nautical culottes, which we couldn't be more excited about.


Steve J & Yoni P Denim, prices range from $230- $490; net-a-porter.com

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